Principal Chairs is an online library of orchestral flute excerpts comprised entirely of video Master classes from top professionals. Its artist-in-residence is Michael Cox, principal of the BBC Symphony Orchestra in London, and the principals of the Royal National Scottish Orchestra, Royal Concertgebouw in Amsterdam and Santa Cecilia Orchestra in Rome are all part of the team.
Founder Pasha Mansurov explains, "Whenever anyone auditions to a professional orchestra they are expected to know a range of excerpts. Until now this kind of information existed only in books and behind the doors of prestigious music colleges. Now we make it available to an audience across the planet. If they have an Internet Connection and subscribe to Principal Chairs, aspiring flautists can have all that knowledge and expertise at their fingertips."
Mansurov continues, "Our requirements for a video hosting solution are that it has to be easy to use, available to customers worldwide and not break the budget! Mobile video playback is essential and the ability to securely embed the videos on our site. I found all of these features with vzaar."
Our videos are at the heart of the business. We are subscription based and customers have to pay to access our classes. We needed a secure video hosting platform so that only those who enroll and pay can view the lessons.Pasha Mansurov Principal Chairs
"Our videos are at the heart of the business. We are subscription based and customers have to pay to access our classes. As such we needed a secure video hosting platform so that only those who enroll and pay can view the lessons. With vzaar’s Domain Control we are able to secure the videos to our site and ensure they cannot be played if someone finds the code in the source of the page. It works really well for us."
"We have viewers all over the world so we translate the videos to many different languages. The video subtitles feature has been very handy as it means we can make our information available and understood to a much wider audience."
"vzaar is the best way to show off our product. It’s hassle-free, fast and just works! We have customers streaming 1800 videos each and every month and we have never had any problems with the stream and video quality"
Finally Mansurov praises the vzaar support team, "One of the main reasons we chose vzaar is because of its friendly staff who are always forthcoming and professional. I would recommend vzaar for their customer support alone."