Training Videos, Promotional Videos
Three Minute Trainer provides online video training courses for organizations and individuals across the globe. Each course is delivered in bite size 3 minute video chapters and can be accessed from desktop, tablet and mobile devices.
According to Founder Jon Whiting, "We use video to deliver our training courses because learners are fully engaged and can see concepts in action. Video learning also removes the three largest barriers to training – cost, time and location – as well as extending the reach of training with leading experts."
Since video is fundamental to Three Minute Trainer’s offering the team needed to find a video hosting solution which would stream high quality video securely and reliably but that also offered video marketing options to help promote the service.
We love the SEO option we get with vzaar. We use promotional videos in our marketing so being able to get our thumbnails in the search results is a real plusJon Whiting Founder, Three Minute Trainer
"Video is central to our business so it is essential that we keep our courses secure on our own site. vzaar has a range of security options which have proven invaluable here. We also don’t want any adverts showing up in our videos, so for us vzaar was a no brainer," Whiting explains.
"We love the SEO option we get with vzaar. We use promotional videos in our marketing so being able to get our thumbnails in the search results is a real plus," says Whiting.
He continues, "We also really like that we get complete control over the player and poster frame so we can make sure it is in line with our branding and can tailor the thumbnail image that will appear in the search results."
"Enabling social sharing on our promotional videos means we get extra exposure on social media to help with our marketing efforts. We then use the end screen text to link back to our website to draw in traffic and add to the user experience."
"Being able to stream the videos in HD quality means that our training videos are incredibly clear and enjoyable to watch. This has been really popular with learners," reports Whiting.
"We find vzaar very easy to use and manage. The interface makes it simple to upload new video content and access different features quickly."
Whiting finishes with praise for vzaar’s support team, "We’ve never been disappointed with the level of care and attention we get from vzaar. We heard the support was excellent – and it is!"