Asiana tv logo color

Video Industry

Online Publisher

Video Strategy

Information Videos


Asiana

How Asiana Uses Video To Grow Its Audience And Generate Revenue

Asiana.tv is a lifestyle, entertainment and wedding related portal for South Asians globally. The team regularly creates and publishes engaging video content. Corporate Director Rajesh Nair explains, "We publish a quarterly bridal magazine, conduct fashion and bridal shows, and parties targeted at South Asians. We use video to present all of that content in an engaging manner which will be unique for our audience and not available anywhere else."

After carrying out some in-depth research into the video hosting market, Nair settled on vzaar, "We chose vzaar because of its feature rich list, cutting edge technology, excellent support team and – most importantly – its competitive price point means we’re able to provide our online video service without breaking the bank!" he says.

The videos have created a new revenue stream for our business so it’s really important that our subscribers get a seamless viewing experience. Using vzaar to host our videos has guarantees this for us.

Asiana tv
Rajesh Nair Corporate Director, Asiana

Mobile Video

Nair continues, "We wanted to create an online TV channel which was available on any device. It was absolutely essential that the videos work on mobiles and tablets, as well as desktop, so that our audience can watch when they’re on the go."

Reliable Streaming

"The videos have created a new revenue stream for our business so it’s really important that our subscribers get a seamless viewing experience. Using vzaar to host our videos has guarantees this for us."

Easy To Use

"We’ve also been impressed by how easy vzaar is to use. When you have a lot of video content it’s really important to be able to manage it all quickly. With vzaar we’re able to change settings in a matter of a few clicks."

Personal Support

Nair finishes with praise for the vzaar support team, "It’s also really reassuring to know that the support team are there for us if we ever need them. Our videos are important to us so knowing there’s expert support behind us removes all the worry."