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The British Sign Language Broadcasting Trust

How The British Sign Language Broadcasting Trust Uses Online Video To Engage The Deaf Community

The British Sign Language Broadcasting Trust (BSLBT) was established in 2008, with Ofcom approval, to offer commercial broadcasters an alternative way to provide sign language on their qualifying channels. The Trust commissions television programmes and web content made in British Sign Language. All of these programmes are available to watch online on the BSL Zone Player.

Maggie Swinfen, Head of Production and Distribution explains, "In the past five years we have commissioned more than 100 television programmes and now there is a growing focus on more online exclusive material. Our website is the key tool we have in connecting with our audience. We use it to communicate in British Sign Language to our audience, both in the UK and worldwide."

For BSLBT video plays an extremely important role in connecting with its audience. As such, choosing the right video hosting platform was vital. According to Swinfen, “Our online videos tell stories that entertain and inform the Deaf community, many of whom may be isolated and marginalized from mainstream media. We are really pleased to see steady growth in the amount of people watching more and more of our videos.”

"We wanted something that was simple to use but clever under the hood. We felt the vzaar player and service ticked these boxes nicely."

vzaar is very easy to use. It makes our business much smoother to manage and run.

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Maggie Swinfen Head of Production and Distribution, BSLBT

Mobile Video

Swinfen continues, "The most important feature for us is the multi-stream encoding which means our videos will play on mobile devices."

Robust API

"We also needed a video hosting service that could be integrated into our own website and the vzaar API allowed this. Now we have custom functionality and can easily select and embed videos right from our CMS."

Competitive Pricing

"It was essential that we choose a cost effective solution. We compared several other providers and it quickly became clear that vzaar’s pricing is very fair for the features available."

Easy To Use

"vzaar is very easy to use. It makes our business much smoother to manage and run."

Multi User Accounts

"The ability to add and delete users to our account makes our lives much easier. We are increasingly asking producers to upload content directly to vzaar, rather than having to do this ourselves. The fact that it is so simple to use means we don’t have to explain the process and saves us a lot of time." Swinfen finishes.