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Video Industry

Finance

Video Strategy

Quality, Dynamic Content


Callahan & Associates

How Callahan & Associates are using video to respond to changing market needs

Callahan & Associates have been providing cutting-edge insight and leadership to credit union industry decision makers for over 25 years. They believe that co-operation is key for credit unions to be more responsive to the market and member needs and aim to provide insight into the trends and innovative practices that can move the industry forward as a whole.

Video is critical to this goal with webinars and informational video forming the backbone of their online content. As Steven Rubin, Online Experience Manager, explains, "The credit union industry overall is experiencing a shift in leadership and shift in technology. Callahan are reformatting our strategy to match. Our overarching goal is to provide media that matches up to our readers' expectations. Providing quality, dynamic video at all times is crucial to this effort succeeding.

Brightcove didn't offer us the financial flexibility or customization we were looking for, whereas with vzaar we are able to create a video delivery system on our site that was both beneficial to us as a business as well as consistent and dependable for our users

Steven rubin
Steven Rubin Online Experience Manager, Callahan & Associates

Moving From Brightcove

Callahan & Associates began their online video journey with Brightcove, however the team was left disappointed. "Brightcove didn't offer us the financial flexibility or customization we were looking for, whereas with vzaar we are able to create a video delivery system on our site that was both beneficial to us as a business as well as consistent and dependable for our users" says Rubin.

Callahan needed to transfer their videos from Brightcove to their new vzaar account and sought a quick and easy solution to help them do this, "we had over 1000 videos stored with Brightcove which would have been very time consuming to transfer ourselves. vzaar designed a solution which saved us the hassle of downloading and re-uploading into the vzaar platform. They took care of it all for us."

Customer Support

The team at Callahan have been particularly impressed with the high level of personal support they have received. According to Rubin, "the team at vzaar listened to exactly what we needed and provided us with a plan that worked for us."

Customization

Callahan & Associates also appreciate vzaar's customizable video player, "setting various customizations with the player and playlists offered us good flexibility and made embedding the player into our template stress free" Rubin explains.

Mobile Delivery

vzaar has helped Callahan & Associates respond to the changing demands from a new generation of Credit Union professionals. According to Rubin, "Credit Union leaders are younger than ever, and many have access to mobile devices that make video much more accessible than it has been in the past. We need to be able to provide quality, dynamic videos to our readers via our website and vzaar certainly meets those requirements."

Ease of Use

Rubin continues, "vzaar offers an extremely understandable user interface which made our transition very smooth, familiarizing ourselves with the new platform was seamless. The uploading and encoding speeds are also very fast compared to other services we have used in the past."

Social Sharing

"As part of our brand awareness strategy we needed to be able to upload videos to various sites and social media platforms. We've found this incredibly easy using vzaar's social settings" Rubin concludes.