Gamer Guides is a new digital strategy guide publishing company, with a difference. Not only do the team produce high quality strategy guides for a huge range of video games, they also create video demonstrations designed to make following the game guides as easy as possible.
According to CEO Seb Hayes, "To produce our guides we play through the games numerous times to master the strategies and obtain all the key information for our customers. It just made sense for us to simultaneously record our gameplay for guide videos. We are heavily focused on becoming the best in the business at producing video assistance for games."
To help Gamer Guides achieve their goal, Hayes turned to vzaar’s video hosting platform, "We chose vzaar for a multitude of reasons: the player looks beautiful and we can modify our playback settings to meet all of our business requirements. Plus, it's video game friendly. Platforms like Vimeo, for example, do not allow game content."
We chose vzaar for a multitude of reasons: the player looks beautiful and we can modify our playback settings to meet all of our business requirements.Seb Hayes CEO, Gamer Guides
The team particularly like vzaar’s YouTube syndication, "It’s a fantastic feature and saves us a huge amount of time as we only have to upload our videos once instead of twice."
"Internally, it was essential that our team of staff found vzaar easy to use and manage. The clean and minimal UI really helps us to do that. It’s a very intuitive design so getting started is simple," says Hayes.
He continues, "vzaar gives us much greater control over our branding and advertising which is really important for us."
Hayes finishes with high praise for the vzaar API, "We used the vzaar API to integrate with our website and iPad app. This allows us to sync all our videos with our guides really simply, again saving us a lot of time and effort."