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Pink Minds Media

How Pink Minds Media Uses Video To Generate Revenue & Grow Its Reach

Pink Minds Media is an online TV broadcasting company with 3 media titles: lifestyle channel healthlab.tv, B2B events website eventplanner.tv and scubadiving.tv (coming soon).

Founder & MD Kevin Van der Straeten explains, "For each of our media titles we have weekly episodes. We shoot them in our own studio in Europe’s largest TV studio center, AED Studios. Our business model is advertising around this content."

"We chose vzaar for a number of reasons. It was one of the only players offering all the customization and white label options we needed, in one solution and at an affordable price. It’s reliable, gives us easy video advertising and the team are just great."

As a media company we cannot afford for our content to be interrupted: it is a vital revenue stream for us. Uptime and availability must be flawless and with vzaar, it is!

Kevin van der straeten
Kevin Van der Straeten Pink Minds Media

Reliable Video Streaming

"As a media company we cannot afford for our content to be interrupted: it is a vital revenue stream for us. Uptime and availability must be flawless and with vzaar, it is!"

Video Advertising

"We also needed good integration of our Google DFP adserver with an easy to use video player so that we have a quick and simple way of adding the adverts to our videos."

Mail Catcher Custom API

"Our mailing list is at the center of our business. Being able to capture valuable opt ins when our videos are embedded on websites, and then add that directly to our database is important. This was very easy to implement with vzaar Mail Catcher and the custom API integration."

Feature Rich Video Platform

"We’ve been impressed by the range of features vzaar has to offer. We use almost all of them, video advertising, Mail Catcher, white label embed codes… The team has also been very receptive to our requirements and worked with us to ensure our videos are behaving in just the way we them to."

Personal Support

Van der Straeten concludes, "Our experience of vzaar has been truly great. I really love the way the team work together with their clients. Every year or two I try to travel to London and stop by for a coffee at vzaar!"