Code School cracks the code to generating customer love
How do you know if you're doing alrightie in the business
world? Do you look at your social media following? Press coverage?
Your bank account? Frankly, everything. It's a matter of crossing a
certain milestone that signals a victorious accomplishment of the
first stage of your never-ending growth journey. So the real
question here is when can you start relaxing in your office chair?
Let's take a moment to think about it.
Code School, an
online learning destination for existing and aspiring developers
that teaches through entertaining content, is a sweet example.
30,000+ Students. 1M+ Enrollments. 50+ Courses. Can we say they're
We're probably safe to assume so. So...how did they get to where
they are now?
“Code School started as a side project of a Ruby on Rails
consultancy called Envy Labs in Orlando, FL. The first 'course' the
group published was called 'Rails for Zombies', a quirky,
educational video series teaching the basics of Ruby on Rails within
the web browser using zombies to propel the course's narrative — a
departure from traditional book learning and other tutorial websites.
The Rails for Zombies course series was a huge hit and inspired the
format of Code School today — offbeat courses teaching web
reward users for their progress,” remembers Nick Roberts, the PR
guru of Code School.
One of the perks of being a web-based platform is that you are, in
fact, a global business. Students from all over the world flock to
Code School's website to watch educational videos and use coding
challenges to learn new skills. With the demand for highly-trained
developers surging every day, the idea to profit from teaching
coding skills online was simply bound to succeed.
Nick agrees, “Coding education is more important than ever, but up
until a few years ago, there were very few avenues you could take to
get involved in computer programming. Traditional computer science
courses can be expensive and lengthy, but technology moves so
quickly that new and existing developers needed an easy way to keep
up with programming trends without 'going back to school'. Code
School is able to produce quick, easily understood content that
helps developers learn the skills they need quickly.”
Whether you've been programming for decades or have just started
learning, Code School offers something for everyone. And what makes
them stand out from the plethora of competitors is their approach to
learner engagement and meticulous efforts to continue building
playful, gamified learning experiences that captured developers'
hearts in the first place.
Engaging video content is the lifeblood of our course
production. Our fun-spirited instructors make it easy to learn
new coding topics and without them on camera presenting our
entertaining course narratives, we worry that we'd be too much
like traditional computer science instruction. Video allows us
break languages into digestible micro-topics so that we can
reward more frequently and attach a human element to learning.
PR Manager at Code School
In the past year, the edtech sector has received an overwhelming
amount of attention, venture money and praise. Educational
strategies worldwide are finally getting the badly needed facelift,
so it's logical to expect the world's appetite for innovative edtech
tools to continue to grow.
Nick confirms that expanding their course portfolio is one of Code
School's priorities, “Although we started teaching Ruby on Rails,
we've since branched out to teach a number of other web
technologies. By keeping an ear to the ground to stay up to date
with changes in web-based languages and continually polling our
users to find out what technologies they'd like to learn next,
we're able to figure out what to produce.”
He leaves us to ponder a simple truth, “Learning anything new can
be taxing and if you get discouraged along the way, you're less
likely to continue.”
Often, you'll find that a small portion of your library is
generating the bulk of your business. Focus on making your
introductory and most-completed content as good as it can be. You
only get one chance to resonate with a new learner, so make sure
they don't get frustrated on your platform and that their first
experience with your content inspires them to continue learning.
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