Video security vs compatibility

Video Security and compatibility are the two most important aspects of video hosting. When they come at odds we have to make decisions that represent everyone’s best interests.

Secure & Compatible Video Delivery

vzaar supports two different modes of video delivery: Secure and Compatible.

Secure Delivery leverages AES Encryption to encrypt videos as they move from vzaar’s servers to your viewers. It can give you peace of mind when your videos contain more sensitive content. However, it can also have a cost and performance overhead, so it’s not always desirable.

Conversely, our Compatible Delivery mode focuses on making your content viewable in as many contexts as possible. It works all the way back to IE8, alongside all modern browsers, and is vzaar’s default mode of delivery.

Security vs. Compatibility

For the sake of argument, let’s focus on the world of Internet Explorer. One of the world’s more challenging browsers.

AES encryption is supported for HLS video streams in IE11 and up (only if IE is running on Windows 8.1 or later). So what happens when AES is enabled, and the viewer is on, say, IE10?

On one hand, you’ve decided your videos require encryption between vzaar’s servers and your viewers. However, on the other hand, you want your videos to work on as many devices as possible. Should compatibility trump security?

To fall back or not to fall back

One solution to the question of security vs compatibility might be to use a fallback. You could, for instance, try to use secure playback mechanisms; then, when these aren’t viable, switch to using a less secure delivery method.

The problem here is that it amounts to disabling your security mechanism based purely on circumstance. Effectively allowing security to be circumvented by just switching to an older browser.

This approach isn’t something we’d recommend. It’s why secure delivery in vzaar is essentially an on/off option. In the words of Jon, our player developer:

Secure playback never falls back because otherwise it would no longer be secure

Which option is right for me?

That depends on who you are and what you’re trying to achieve. For example, if you’re a marketer, you’ll want your videos to be viewable by as many people as possible. In that scenario, Compatible Delivery makes the most sense.

However, if you’re a publisher who produces high-value content, then the additional cost of encryption may make sense for your situation.

Whatever your situation, vzaar can help you work out the best option for you.

By now you’re probably aware of the growing scandal involving YouTube placing brands advertisements next to extremist content on the platform.

In a nutshell: many brands are finding that their ads have been run alongside videos which are not “brand safe”. And that’s putting it mildly. Many of these offensive videos promote hate speech and terror.

Brands are pulling out of YouTube in droves. Among the growing list are Macdonalds, Marks and Spencer, Lloyds Banking Group, O2, L’Oréal, Channel 4, Havas, Royal Mail, TfL, ITV, RBS, Tesco, Volkswagen, Renault, Audi, Honda, Toyota, Sainsbury and Argos (Financial Times).

In fact, Nomura Instinet estimates YouTube are set for a loss of $750 million in revenue this year

To combat this, YouTube have decided to stop running ads on channels with less than 10,000 views (Tech Crunch). If you’re a smaller, niche publisher posting perfectly acceptable video content this will be devastating to your income. The good news is that vzaar recently partnered with AOL advertising allowing you to use AOL as your ad network (no matter what your size!).

But it’s not just advertisers who should be concerned, the growth of this type of content on YouTube should be a worry for all businesses who choose to upload their valuable videos to the platform. Regardless of if you want to use YouTube to generate advertising revenue, or are simply using it to serve videos to your audience.

The Brand Danger of YouTube

The latest scandal just serves to illustrate a huge problem that we have long since pointed out – if you upload your content to YouTube you lose control over it. In fact, back in 2013 (a full 4 years before this uproar) we wrote:

“One of the problems when you embed video on site and choose to use the YouTube player is that it is instantly recognizable as YouTube – do you really want your brand to become aligned with cute cat videos and epic fail compilations?

In actual fact, cat videos and epic fails were just the tip of the iceberg. Fast forward 4 years and the videos on YouTube have taken a much more sinister turn. The question now is much, MUCH more serious:

Do you really want your brand to become aligned with extremist content?

Because if you put it on YouTube, it is.

When you post your videos to YouTube is becomes a part of YouTube. Your videos drive traffic to YouTube (not you) and you have no control whatsoever over the other types of content on YouTube.

An Alternative To YouTube For Businesses

Well, instead of letting your videos become a part of brand YouTube, you need a video platform that sits within your brand.

Upload to a professional video platform and you’ll be able to brand the player so it’s most definitely NOT YouTube. You can even add your own CNAMEs to the embed codes so there’s absolutely no trace of the third party platform.

It’s time to let YOUR brand do the talking.

Take total control of your video content. Get started today with your free trial.

ROI Calculator from video advertising how to set cpm

When you add video advertising to your videos you are selling advertising space to a brand. Your CPM reflects how much that video space is worth. Choose an ad network which will let you set a minimum CPM, that way you’ll have much more control over how much revenue you earn.

What is CPM?

CPM stands for Cost per Thousand Impressions. It is the amount of revenue you will earn for every thousand views of the video advert. The higher the views, the higher the revenue.

Most video advertising platforms will allow you to set a target CPM for your video inventory, i.e. how much you want to charge brands to advertise on your videos.

How do you determine your minimum CPM?

It all boils down to how much return you want to get from your video investment. How much did your video cost to produce? You need to be earning at least this much before you’ll generate a return.

Let’s say your video cost $100 to make. You’re running a 2-month campaign and you’re expecting 10 thousand video views each month, for a total of 20 thousand views across the campaign.

Simply divide your number of views by a thousand (so in this case 20) and then divide the amount of revenue you wish to generate by that number. In this example, 100 divided by 20 gives you a CPM of $5. For every thousand views, you earn $5. After 20 thousand you’ve got your money back.

[Amount of revenue you want to generate]

[No. of views/1000]

Of course in the real world, things are slightly more complex. Bear in mind that even though you may set your CPM as $5 (or however much you choose), this does not guarantee you’ll earn $5 for every thousand views. It comes down to an auction.

Brands will bid a certain amount to advertise on your videos and the brand with the highest bid wins. The amount they actually pay is determined by the amount the brand who came in second would have paid. For example, Brand A bids $2 and Brand B bids $4. Brand B wins and pays $2.01.

To generate more revenue from your ads you may be tempted to just increase your minimum CPM. But, make sure the CPM you set is realistic and there are brands willing to pay that much for your video inventory. It’s all about establishing a balance between how much revenue you want to generate vs. how much brands are willing to pay for your video real estate.

In the example above, for instance, you may wonder why you shouldn’t set your CPM threshold to more like $10 to earn even more money. But, by blocking any brands who are bidding less than this $10 mark you’ll likely miss out on a lot of potential buyers. Keep a watchful eye on your fill rates. If fill rates drop as you increase your CPM you may wish to drop it back down again. Consider, instead, ways to increase your video views. That way you can keep CPMs at a competitive level, while still generating a fantastic return. We can work with you to help with this.

Maximize fill rates & drive higher CPMs

vzaar has partnered with AOL to bring publishers a fantastically easy way to unlock video advertising revenue. AOL’s unique One Video Demand Side Platform means that we have unique demand that our publishers can benefit from.

Publishers plug their inventory into AOL’s open exchange which is great for fill and volume but also set up Private Marketplaces, which drive higher CPMs. For more information book a call with one of our video experts today!

How To Choose A Stellar Ad Network

Did you know… video advertising makes up 35% of total online ad spend (Break Media).

It’s time to get a sliver of that ad spend for yourself. If you’re a digital publisher, adding advertising to your video content will open up a whole new revenue stream for you. But before you start to make money from video advertising you need to find an ad network to work with. Read more

Video advertising in hyperdrive

Congratulations. You’re about to get your hands on some of the BILLIONS of dollars that brands spend on video advertising each year. But, just sitting & waiting for the cash to flow in may not result in the profits you’re dreaming of.

Don’t worry with these 4 tips we’ve got you covered. Follow these steps to make sure you don’t miss out on your slice of the video advertising honeypot.

Most ad networks work on a Cost per Thousand Impressions (CPM) model. The more eyeballs your video’s advert gets, the more money you’ll see rolling in. Your focus as a publisher has got to be on growing those video views. You’ll unlock so much more ad revenue if you do.

But how?

1. Newsjack

Take advantage of all the big events that are happening in your industry. Create video content around those dates so that anybody looking for information can find and consume yours.

Futbol Sites is Latin America’s largest network of football (soccer for our US friends) websites. During the World Cup, Futbol Sites saw their traffic increase by a whopping 300% (full story here). The team were able to monetize all of that extra traffic, with brands such as Ford, Gatorade & Pringles all paying to advertise on their videos.

2. Video SEO

You need to make sure that anybody searching for your content can find it. If someone types into a search engine “World Cup highlights” (for example), and Futbol Sites videos don’t appear in the results, they’ve lost a big opportunity to drive traffic to their site.

First, create and submit a video sitemap. This tells search engines what the video is about, and where on your site it is embedded. It means that when someone is searching for your video Google can return the relevant page on your website. For more information on how to create a video sitemap check out the page here.

I also recommend creating a video transcript for your video. Speechpad is an inexpensive way to do this (trust me, it’ll save you hours!). Pop your transcript on the page next to the video. It’s a quick way to get lots of keyword rich copy onto your site.

Using these techniques Moneyweek, the UK’s largest financial publisher, managed to grow their organic site visits 136%! Just think of all the extra ad revenue that comes with such soaring growth. You can read the full story behind their meteoric rise here.

3. Reliable Video Playback

You need to make sure that all your hard work in driving extra visits to your site pays off. It won’t if your videos – and their adverts – don’t play. Check that your online video platform gives you the following:

Global CDN

This will ensure that wherever in the world your viewers are located, videos will stream incredibly quickly.

Adaptive Streaming

Not all Internet connections were created equal. Some are super speedy, while others are a little more sluggish (think 3G on your Smart Phone). Adaptive streaming will ensure that no matter what device or connection speed, your viewers always get the best possible video playback (plus you’ll save yourself some bandwidth too!) Those on fast connections will see full HD videos, while those on slow connections will get a lower definition BUT their videos will load quickly. It’s win win.

Mobile Video Playback

CISCO predict that nearly 3/4 of the world’s mobile data traffic will be video by 2019. If your videos don’t play on mobile you’re missing out on a massive audience.

4. Video Page Template

When someone hits your site, don’t make them hunt to find the video. Place it above the fold, nice and big. Video advertising can be a huge revenue driver for your site, so make sure visitors can’t miss it!

You also need to tempt the visitor to hit play – if nobody actually watches the ad then you won’t get paid (remember ad networks pay out on a CPM basis). Make sure the thumbnail image you use is engaging. Techniques we have found work well are:

– Spark viewers curiosity with a question
– Use human faces
– Make it colorful

Of course different things will work well for different audiences so you’ll need to test this a little to check you’re seeing results. Use vzaar’s VPI (video playability index) to gauge how playable your videos are – a low score will indicate you need to try out a different thumbnail or move your video into a more obvious place on your page.

Make every view count! Learn how to unlock video advertising revenues for your business.